Cultivate Urban Farm Wins Mirvac Number 1 Most Innovative Property Company

Left to right: Damian Holz (Mirvac), Christine Gilroy (Mirvac), Leya Hubbard (Mirvac), Frances Zeng (Mirvac), Stacee Agland (Mirvac), Serena Lee (Farmwall)

Left to right: Damian Holz (Mirvac), Christine Gilroy (Mirvac), Leya Hubbard (Mirvac), Frances Zeng (Mirvac), Stacee Agland (Mirvac), Serena Lee (Farmwall)

Friday, August 9, 2019

Cultivate, the urban farming partnership between Mirvac and Farmwall, has just landed Mirvac ‘Australia’s most innovative property company’ on the 2019 AFR BOSS Most Innovative Companies list. Established by Mirvac’s innovation team Hatch, Cultivate was born out of an idea to transform under-utilised spaces, to give workers a unique opportunity to engage with AgTech and urban food production in our cities.

Farmwall CEO Geert Hendrix said he felt proud that innovative projects like Cultivate can help a large organisation achieve such a prestigious award. Farmwall and Mirvac have worked closely together over the last year and half, pairing Farmwall’s mission to ‘Transform Cities Into Food Producing Ecosystems’ with Mirvac’s vision to ‘Reimagine Urban Life.’ “The relationship between Farmwall and Mirvac is a great example of how corporates and startups can work together, learn from one another, and achieve great outcomes that scale, in a very short period of time.”

Mirvac’s General Manager of Innovation, Christine Gilroy said the award is based on the assessment of their innovation program, the feedback from staff about how it’s affected culture, the value of Cultivate as an idea, as well as its execution and delivery. “We now have two thriving locations; one at 200 George Street and another at Westpac’s head office in Kent Street, Sydney. These were virtually obsolete spaces that are now green sanctuaries for office workers,” says Gilroy. 

Since the launch in 2018 the project had showed value in decreasing the stress levels of office workers, increasing the availability of locally farmed, fresh produce in urban areas and educating people about growing produce sustainably. “Over 90 per cent of Cultivate visitors rated their experience as good or great. People on average showed an improvement in mood of 84 per cent and a reduction in stress of 75 per cent,” says Farmwall Co-Founder Serena Lee.

“We use Farmwalls, our flagship design, as a vehicle to deliver nutritious microgreens in an engaging and interactive way. Through our exciting Cultivate program, urbanites get to learn about sustainability, nutrition and urban farming - all while immersed in an AgTech showcase that represents the future of food.” The Farmwall duo share their excitement in how this award will position Cultivate nationally, as well as globally. The team have big plans for the future, and hope that Cultivate can be a key player in how Farmwall uses urban farming to tackle some of the world’s most pressing issues. 

Farmwall is an AgriFood Tech company that designs indoor farming experiences for our everyday environments. Their flagship design is the ‘Farmwall’, a small scale, aquaponic vertical farm. The disruptive startup is building an impact driven market through highly nutritious microgreens, bringing sustainability, wellbeing and local food into our urban spaces.

Serena Lee - Farmwall
0412 271 833

Mirvac is a leading Australian property group, listed on the Australian Securities Exchange (ASX). Mirvac’s investment portfolio has interests in office, retail and industrial assets, while its development business has exposure to both residential and commercial projects.   

Clare Masters - Mirvac
0414 257 745 

Serena Lee