3 C'S That Can Transform a Business


For those who may be unfamiliar with the term, coworking is defined as individuals working across industries gathering in a single environment. However, a more explorative definition describes coworking as productivity in an experimental, open, beautiful space designed for collaboration. 

We're experiencing a rapid rise of coworking spaces popping up all over the world. The industry has grown from 75 spaces globally in 2007, to 14,000 spaces in 2017. Why are so many people turning to this emerging movement? To name a few attractions; there’s no boss on site, no office politics, you have the ability to work remotely according to your own schedule and everyone still feels pressure to stay focused. The many benefits of an office environment, without the costs. 

Why the turn towards flexible work flow? Technology—it's enabled us to stay accountable to our business expectations without having to stay in plain sight. It’s enabled us to live freer, more flexible lives. According to Jay Chubb—owner of Nest Coworking, the rise of this mega-trend runs parallel to the drive towards localism, sustainability, lifestyle, and seeking working relationships of possibility—going beyond organisation-employee dynamic. As more people working embrace working with purpose, the perspective of work-life balance is re-defined. In turn, notions of the contemporary work place are redefined as well.

"Coworking is a radical alternative to hierarchy, where horizontal relationships allow sectors and disciplines to cross-fertilise. We move beyond the psychic clutter of permanent desks filled with objects of diminishing relevance into a shared space of knowledge, networks and meaning." 
—Jay Chubb

Our experience—
Not only do we have Nest as an enriching space to work out of, we also have the privilege of being surrounded by so many purposeful businesses. Put a bunch of like-minded folks from a variety of professions together in one place—the outcome is outstanding. They're hard work and tenacious drive for change is a constant motivator for us. We’re also proud to be working alongside TDi's Two Feet Incubator program. Diversity is one of the key strengths of coworking and do we ever have a diverse range within our cohort. The large pool of skill sets and ideas creates endless ideas and opportunities.

Quick tip—
Those impromptu collaborations that are supposed to happen in the classic work environment flourish even more so among disparate coworkers. These unexpected exchanges creates a very powerful contingent of brain power.

The greatest output of coworking—collaboration. It’s the connective tissue that provides an abundance of resources, inspiration, skills and creativity. To put it simply, ideas are not made to happen through solitary genius—other people will always play a role in pushing your ideas forward. This intersection of different disciplines will be the catalyst for the revolutionary insight your business needs.

Our experience—
We couldn't have gotten to where we are now without collaborating with like-minded businesses. Where there are holes in skill sets, we work with individuals that are able to fill them. Everyone flourishes in their area of expertise and in return, we produce work that was deemed impossible without the unique input of others. A perfect example of this lies at the crux of Farmwall’s business. Our team is made up of a broad scope of experience and industry that has come together under a shared common goal. We simply would not be this far along our journey without collaboration.

Quick tip—
Great ideas emerge from a long sequence of small sparks. The first idea won’t be that great, but when you collaborate—it sparks another idea. Collaboration brings those small sparks together to generate breakthrough innovation.

The strongest C of all—community. It is the binding factor that allows coworking and collaboration to exist. But what is it about community that makes it the secret weapon of success? 

One major challenge your business could face is the ability to incorporate feedback and build lasting partnerships in your endeavours. We’re faced with this predicament as we forget to spend time articulating our ideas. We in turn become less receptive to criticism. Our ideas stagnate in isolation. How do we use community to combat this?

Use communal forces as an instrument in refining the very substance of these ideas. By doing this, you're held accountable for making it happen. A network is built that push us to go above and beyond. You're provided with valuable material and emotional support. Communal forces spread the word to attract resources and publicity.

Our experience—
We constantly share our ideas with our community, receiving feedback and support. Our upcoming event—Rebuilding Ecosystems in our Lives—co-hosted by The Weekly Service is a direct opportunity for Farmwall to pitch how we plan on transforming our cities into food producing ecosystems. By doing this—we are open to feedback, constantly improving and actively learning. We can also engage with our community by partnering with businesses that open the channel even wider. This is demonstrated through our friends at Purposeful, a social impact advisory that embeds purpose, social impact, and community connection into businesses. The relationship enables us to use the power of Purposeful’s community to push our ideas even further.

Quick tip—
Be proactive in identifying who your community is. If you’re unsure about this, look to your team, mentors, clients, customers, collaborators, family and friends! Know how to engage with diverse groups of people with different perspectives. Your community, as you define it—will become the ultimate platform for your ideas.

Embracing these 3 C's allows us to wake up each day with determination, and go to bed every night with satisfaction. The highs, the lows, the celebrations and the downfalls—are experienced as a collective.

If you're interested in learning more about the 3 C's, check out Making Ideas Happen by Scott Belsky.

Serena Lee